All Posts

What does Indian design look like? For some, it immediately brings to mind bright colors, mandalas, elephants, ornate patterns and traditional motifs. For others, Indian design feels chaotic — crowded typography, layered visuals, loud streets and visual overload. But Indian design aesthetics cannot be reduced to a single visual style. India is not visually minimal.It is layered.It is adaptive.It is emotional.It is constantly negotiating between history and modernity. And perh

Human beings have always told stories. Long before screens, branding campaigns or social media feeds existed, we painted on cave walls, passed down folklore, carved symbols into stone and gathered around fires to share experiences. Stories helped us preserve memory, communicate ideas and make sense of the world around us. Even today, stories shape almost everything we connect with emotionally. The films we remember. The brands we trust. The people we admire. The places we bel

There are moments when an idea arrives quietly. Not with a grand business plan. Not with investor decks or branding exercises. Just a passing thought while endlessly scrolling through the internet — a mood most of us know too well. Somewhere between memes, videos, articles and algorithmic chaos, I came across a simple quote: “You are what you eat.” It struck me suddenly. I love choorma. So maybe… I am Choorma. And just like that, Choorma’s existence was defined. What began as