Hubble App

Hubble is a new-age savings platform designed for India, with a mission to make saving money rewarding and habit-forming.

As they expanded outreach across cities, their next stop was Indore — a city with its own unique rhythm, culture, and character.

Choorma Studio, alongside Bedlam Studios, was tasked with making Hubble feel hyper-local without losing brand clarity — crafting a campaign that felt truly Indori, not just translated.